這是一個(gè)值得關(guān)注的開(kāi)店消息！
關(guān)于巴黎時(shí)尚品牌 Polène 在韓國(guó)開(kāi)設(shè)首家旗艦店，我們可以期待以下幾點(diǎn)：
1. "品牌定位與設(shè)計(jì)理念：" Polène 以其獨(dú)特的法式浪漫、精致的剪裁和高級(jí)感的設(shè)計(jì)而聞名。其產(chǎn)品通常融合了優(yōu)雅、現(xiàn)代與一絲波西米亞風(fēng)情。這家旗艦店很可能會(huì)完整地呈現(xiàn)品牌的核心風(fēng)格，展示從服裝、配飾到鞋履的完整系列。 2. "選址考量：" 韓國(guó)首店的位置至關(guān)重要。它可能會(huì)選址在首爾的核心時(shí)尚區(qū)，例如： "Myeongdong (明洞):" 韓國(guó)最著名的購(gòu)物街，人流量大，國(guó)際化程度高，適合吸引廣泛的消費(fèi)者。 "Gangnam (江南):" 特別是 COEX 或新沙洞林蔭道附近，聚集了眾多高端品牌，符合 Polène 的高定位，目標(biāo)客戶群是追求時(shí)尚和品質(zhì)的都市精英。 "Hongdae (弘大):" 雖然更偏向年輕潮流，但也可能吸引追求獨(dú)特設(shè)計(jì)和品牌故事的學(xué)生及年輕時(shí)尚人群。 3. "店鋪設(shè)計(jì)與體驗(yàn)：" 作為旗艦店，Polène 很可能會(huì)投入巨資打造一個(gè)令人印象深刻的購(gòu)物空間。設(shè)計(jì)可能會(huì)延續(xù)品牌在巴黎的店鋪風(fēng)格，注重空間感、光線運(yùn)用和細(xì)節(jié)裝飾，營(yíng)造出法式優(yōu)雅的氛圍，為顧客提供獨(dú)特的品牌體驗(yàn)。

相關(guān)閱讀延伸：巴黎時(shí)尚品牌Polène，韓國(guó)首家旗艦店

巴黎新銳皮具品牌Polène，繼巴黎、紐約和東京開(kāi)設(shè)獨(dú)立品牌商店后，于6月15日在首爾開(kāi)設(shè)了韓國(guó)首家旗艦店，以提升其品牌的國(guó)際知名度和零售影響力，這也標(biāo)志著Polène開(kāi)啟了新的篇章。

Following the opening of independent branded stores in Paris, New York and Tokyo, Parisian upstart leather goods brand Polene opened its first flagship store in South Korea on June 15 in Seoul to increase its brand's international visibility and retail influence, which also marks the beginning of a new chapter for Polene.

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Designed by Valeriane Lazar

Polène由Mathieu、Antoine和Elsa Mothay三兄妹創(chuàng)立于2016年，專注于手工包袋的設(shè)計(jì)和制作，賦予其獨(dú)特的現(xiàn)代輪廓。他們受法國(guó)設(shè)計(jì)師作品的啟發(fā)，并通過(guò)與經(jīng)驗(yàn)豐富的皮革師傅合作，保證了皮革的耐用性、優(yōu)質(zhì)的手感和耳目一新的視覺(jué)效果。

Founded in 2016 by three siblings, Mathieu, Antoine and Elsa Mothay, Polene focuses on the design and manufacture of hand-made bags, giving them a unique modern silhouette. They are inspired by the work of French designers and by working with experienced leather masters, they guarantee the durability of the leather, the quality of the hand and the refreshing visual effect.

這家新的兩層門店面積為245平方米，了當(dāng)?shù)氐脑O(shè)計(jì)工作室WGNB重新設(shè)計(jì)。建筑師Jonghwan Baek從皮料的可塑性中汲取靈感，試圖將一塊皮革置入建筑之中，在朝向街區(qū)的立面設(shè)置了大尺度凸窗，通過(guò)使用各種色調(diào)和材料來(lái)構(gòu)建溫馨、舒適的空間氛圍。

The new two-storey store, measuring 245 square metres, has been redesigned by local design studio WGNB. Inspired by the plasticity of leather, architect Jonghwan Baek tried to insert a piece of leather into the building, creating a large bay window on the facade facing the block, using a variety of shades and materials to create a warm and comfortable atmosphere.

DESIGNER

JONGHWAN BAEK

一片能與室內(nèi)融為一體的樹(shù)葉被建構(gòu)出來(lái)。樹(shù)的根莖猶如場(chǎng)地內(nèi)的隔墻，將其區(qū)分和包裹，并重新組合了新的空間。Jonghwan Baek通過(guò)對(duì)皮革的“隱喻”方式和實(shí)用性來(lái)探索空間，同時(shí)將品牌的內(nèi)在精髓濃縮其中，有利于反映該品牌的審美和首爾作為時(shí)尚之都的文化形象。

A leaf that blends in with the interior is constructed. The roots of the tree act as a partition wall within the site, separating and wrapping it and recombining the new space. Jonghwan Baek explores the space through a "metaphorical" approach to leather and its practicality, while encapsulating the brand's inner essence in a way that helps reflect the brand's aesthetic and the cultural image of Seoul as a fashion capital.

由木工Jungjoo Im以銀杏木雕刻而成的皮革座椅、藝術(shù)家Dasol Lee通過(guò)視錯(cuò)覺(jué)模仿皮革的紋理外觀，以及精心研發(fā)和手工制作的陶瓷桌，都體現(xiàn)了品牌為每家旗艦店打造一種專屬的獨(dú)特品質(zhì)，空間設(shè)計(jì)均以其所處的城市為靈感而展開(kāi), 并結(jié)合與回應(yīng)了當(dāng)?shù)氐氖止すに噦鹘y(tǒng)。

The leather seats carved from ginkgo wood by woodworker Jungjoo Im, the textured appearance of leather by artist Dasol Lee through optical illusions, and the carefully developed and hand-crafted ceramic tables are all examples of the unique qualities that the brand creates for each flagship store. The Spaces are inspired by the city in which they are located, incorporating and responding to the local artisanal traditions.

作為創(chuàng)始人之一的Elsa Mothay曾說(shuō)，Polène目前的發(fā)展將堅(jiān)持以旗艦店為戰(zhàn)略布局，目標(biāo)是在全球的20-25個(gè)城市里開(kāi)設(shè)體驗(yàn)店，并遵循其“小而精，但無(wú)處不在”的品牌定位 。所以，在Elsa Mothay看來(lái)，零售店不是一個(gè)銷售點(diǎn)，而是一個(gè)能夠讓客戶更好地了解我們品牌及設(shè)計(jì)理念與產(chǎn)品的場(chǎng)所。

Elsa Mothay, one of the founders, has said that Polene's current development will stick to the flagship store strategy, aiming to open experience stores in 20-25 cities around the world, and follow its "small and fine, but everywhere" brand positioning. For Elsa Mothay, a retail store is not a point of sale, but a place where customers can better understand our brand and design concepts and products.