Okay, let's analyze this statement calmly and objectively.
The idea that certain Japanese and Korean down jackets, often referred to as "四大天王" (Four Kings) in some Chinese consumer circles (like Uniqlo's Down Jacket, Patagonia's Down Jacket, The North Face's Down Jacket, and sometimes Carhartt's), generally offer better "性價(jià)比" (value for money) than domestic brands like Bosideng is a common perception held by many consumers. Here's a breakdown of why this perception exists, considering various aspects:
1. "Perceived Quality and Durability:"
"International Brands (Patagonia, The North Face, Uniqlo):" These brands often have a reputation for using higher quality materials (fabric, zippers, linings) and more robust construction. They frequently use down from specific goose breeds (like Hungarian or Canadian) and implement stringent fill power standards (e.g., 600, 700, 800+ FP). Their designs might also incorporate features aimed for durability (e.g., reinforced areas, specific stitching). Patagonia, in particular, emphasizes ethical sourcing and environmental standards, which adds to its perceived value for some.
"Bosideng:" While Bosideng has significantly improved its quality over the years and is now a global leader, some consumers still perceive international brands as having a slight edge in overall material durability and construction precision, especially in their mid-range to premium lines.
相關(guān)閱讀延伸:不吹不黑,日韓羽絨服“四大天王”,確實(shí)比國產(chǎn)波司登性價(jià)比高!
“花兩千買件波司登,回家一照鏡子還是像米其林”——12月19日,mont-bell、TATRAS、KOLON SPORT、NEPA四家日韓品牌集體被小紅書網(wǎng)友頂上熱搜,tag直戳#波司登平替#,核心一句話:輕、暖、版型不翻車,價(jià)格還便宜三五百。
波司登沖高端沒毛病,但充絨量堆到300g、售價(jià)飆到萬元,真就把“戶外標(biāo)配”玩成了身份符號(hào)。反觀mont-bell,800蓬松度鵝絨+20D超輕殼,一件超輕羽絨凈重不到230g,打包體積可樂罐大小,日版直郵到手1500左右;TATRAS更狠,直接把羽絨塞進(jìn)西裝廓形,米蘭秀場同款,電商活動(dòng)價(jià)兩千三,剪裁甩傳統(tǒng)面包服三條街。
韓國那邊也不講武德。KOLON把GORE-TEX INFINIUM薄膜壓到0.3mm,防風(fēng)指數(shù)≥0.1cfm,雨雪天當(dāng)殼單穿都穩(wěn);NEPA的Artelux系列直接把大衣領(lǐng)、腰帶、隱形拉鏈全安排上,零下十度街拍不帶抖的,銷量在韓國11街平臺(tái)三連漲,折扣季千元出頭就能薅。
說到底,大家不是嫌國貨貴,是怕花了大錢還買不到“體面”。日韓這四家把“技術(shù)參數(shù)”做成明牌:誰多重、誰防風(fēng)、誰適合城市通勤,一目了然。對(duì)比下來,波司登的高端線更像給中年投資人準(zhǔn)備的“身份羽絨服”,而年輕人只想找件“輕到忘記穿、暖到不用抖、便宜不心疼”的過冬神器。
網(wǎng)友熱評(píng): “剛退掉波司登旗艦款,下單mont-bell,立省一千六,背包還能再塞個(gè)iPad。” “TATRAS那西裝羽絨太香,地鐵里穿不捂汗,見客戶也不掉價(jià)?!?“別罵國產(chǎn),罵的是性價(jià)比消失術(shù),同樣預(yù)算當(dāng)然選更輕的。”

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