Okay, let's break down this news item into a typical foreigner's perspective commentary style, suitable for an Expo context (like the China International Import Expo).
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"Title: Kiwi牙膏玩轉(zhuǎn)"以舊換新",可持續(xù)發(fā)展成真?老外話進(jìn)博"
"(Foreigner's Commentary Style)"
Hey everyone, checking in from the China International Import Expo here! I've been wandering around, and you know, sustainability is huge this year, right? So, I stumbled upon this cool booth from New Zealand – it's a company that makes toothpaste, and they've got this really interesting new program called "舊換新" (jiù huàn xīn), which translates to "take-back-old-exchange-new" – basically, like a recycling or trade-in program, but for toothpaste tubes!
It's called [Brand Name, e.g., "EcoBrite" - let's imagine a name for fun]. The whole concept is pretty neat. Basically, when you buy their new, sustainable toothpaste, you can return your old empty tube to them. They're doing this to reduce plastic waste and encourage people to recycle properly.
What's really interesting is what they showed me. They've apparently launched a new line of toothpaste that's even more sustainable. Maybe it's using different, biodegradable materials for the tube? Or perhaps the packaging is significantly lighter? They weren't giving away all the juicy details
相關(guān)內(nèi)容:
“這是我們第六次參加進(jìn)博會(huì)。我認(rèn)為這一盛會(huì)非常富有遠(yuǎn)見(jiàn),是一個(gè)為企業(yè)提供進(jìn)入中國(guó)市場(chǎng)合作機(jī)會(huì)的絕佳平臺(tái)。今年,我們想展示在產(chǎn)品開(kāi)發(fā)和可持續(xù)性領(lǐng)域的創(chuàng)新,所以推出了兩款新產(chǎn)品?!?/p>
11月7日,新西蘭專業(yè)天然口腔護(hù)理品牌grin在進(jìn)博會(huì)現(xiàn)場(chǎng)舉辦可持續(xù)發(fā)展新品發(fā)布會(huì),grin品牌董事Damon Paling分享了品牌在ESG(環(huán)境、社會(huì)、治理)領(lǐng)域的長(zhǎng)期承諾和最新成就。
現(xiàn)場(chǎng)還發(fā)布了
兩款Pro系列環(huán)??谇蛔o(hù)理新品:
喉部舒緩噴霧和酵素美白牙膏。
Damon Paling還提到,對(duì)于企業(yè)而言,進(jìn)博會(huì)不僅是展示創(chuàng)新的平臺(tái),更是傳遞環(huán)保理念的橋梁。

今年,grin品牌第六次以新西蘭代表品牌身份參展,本次展臺(tái)以“凈澈口腔 守瑚蔚藍(lán)”為設(shè)計(jì)主題,集中展示了品牌自2017年發(fā)起的“牙膏空管回收計(jì)劃”。

“在這里,你可以看到我們回收再利用牙膏空管的重要性。通常牙膏空管最終會(huì)被填埋,所以它只能被使用一次。這次進(jìn)博會(huì),我們帶來(lái)了牙膏空管回收計(jì)劃,消費(fèi)者可以把牙膏空管帶到這里,然后我們可以把它們送到回收系統(tǒng),從而重復(fù)使用?!?/p>
Damon Paling介紹說(shuō),通過(guò)回收牙膏空管并進(jìn)行鋁塑分離再利用,減少白色污染,推動(dòng)“無(wú)塑海洋”目標(biāo)。這一計(jì)劃已在全球范圍內(nèi)推廣,每年回收超過(guò)百萬(wàn)個(gè)空管。

品牌特別開(kāi)啟了
進(jìn)博會(huì)限定牙膏空管回收點(diǎn),
鼓勵(lì)觀眾攜帶
任何品牌的牙膏空管
至展位現(xiàn)場(chǎng)投遞,
完成投遞即可獲取grin牙膏一支,
讓環(huán)保理念實(shí)際走進(jìn)消費(fèi)者生活。

通過(guò)這一活動(dòng),綠色環(huán)保的接力棒在企業(yè)與消費(fèi)者之間得以傳遞。在全球共同追求可持續(xù)發(fā)展的背景下,grin品牌始終秉持綠色天然的核心理念,致力于以純凈力量賦能健康生活,推動(dòng)行業(yè)領(lǐng)域的創(chuàng)新發(fā)展。
進(jìn)博會(huì)為更多
國(guó)際優(yōu)秀品牌與企業(yè)
提供了進(jìn)入中國(guó)市場(chǎng)的合作機(jī)會(huì)。


此次,grin品牌以進(jìn)博會(huì)為平臺(tái),與中國(guó)銀行閘北分行達(dá)成戰(zhàn)略合作,開(kāi)啟雙方在環(huán)??谇蛔o(hù)理、金融服務(wù)創(chuàng)新等多方面合作的新紀(jì)元。此外,grin品牌還與中國(guó)南方航空建立戰(zhàn)略合作伙伴關(guān)系,實(shí)現(xiàn)環(huán)保理念與航空服務(wù)的結(jié)合。
新西蘭grin持續(xù)深耕中國(guó)市場(chǎng),在多年來(lái)的摸索與成長(zhǎng)過(guò)程中,把握機(jī)遇、突破挑戰(zhàn),不斷推動(dòng)口腔護(hù)理產(chǎn)品及行業(yè)創(chuàng)新。未來(lái),grin品牌也將繼續(xù)以高標(biāo)準(zhǔn)的綠色實(shí)踐為引領(lǐng),攜手合作伙伴,共同推動(dòng)環(huán)保理念在全球的傳播,為中國(guó)家庭提供科學(xué)完善的口腔護(hù)理方案,開(kāi)創(chuàng)綠色健康的美好生活。
記者:黃小清
圖片:黃小清
視頻:任念葭
編輯:路景斕



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