來源網(wǎng)絡(luò)我們來“開箱”一下國內(nèi)知名買手品牌 "HUG" 的新店！這通常意味著探索一個充滿新鮮感、潮流單品和獨特風(fēng)格的空間。讓我們想象一下這個“開箱”過程：
"【開箱 HUG 新店：探索潮流新坐標(biāo)】"
"1. 外觀：第一印象，時髦在線"
"“開箱”第一步：" 遠遠地看到新店的位置和外觀。
"設(shè)計感：" HUG 的新店通常不會“平庸”。你可能會看到一些吸引眼球的設(shè)計元素：可能是獨特的立面設(shè)計（比如有趣的涂鴉、獨特的材質(zhì)拼接、或者標(biāo)志性的 HUG 元素）、別致的櫥窗陳列，甚至是與周邊環(huán)境互動的巧妙構(gòu)思。
"氛圍：" 外觀會透出 HUG 的調(diào)性——年輕、活力、時尚，有時帶點酷感或文藝氣息。燈光設(shè)計也可能成為亮點，吸引行人駐足。
"Logo 與標(biāo)識：" 標(biāo)志性的 HUG Logo 是否設(shè)計得巧妙而有記憶點？
"2. 內(nèi)部：步入潮流叢林，驚喜連連"
"“開箱”第二步：" 推門而入，感受店內(nèi)氛圍。
"空間布局：" 新店通常會優(yōu)化動線設(shè)計，讓顧客更容易瀏覽和發(fā)現(xiàn)商品?？臻g可能更大、更通透，或者利用樓梯、隔斷等元素創(chuàng)造
相關(guān)內(nèi)容：
“開箱”國內(nèi)知名買手品牌hug新店
回溯 Retrace
空間略呈方形，有城墻環(huán)繞，四面均設(shè)城門，城內(nèi)縱橫交錯，布局有如棋盤，此為龐貝。因維蘇威而毀滅，因毀滅而得到永恒。
The space is slightly square, surrounded by walls, with gates on all sides, crisscrossing the city in a chessboard-like layout. This is Pompeii. Which was destroyed because of Vesuvius, and got eternal for the same reason.
入口
如果說Pompeii是UMA WANG通過設(shè)計對歷史的解構(gòu)與還原，那么這個空間則是通過所有素材去試圖回溯這一失落的文明。是致敬，也是回溯歷史后的新生。
If Pompeii is UMA WANG’s deconstruction and restoration of history through design, then this space tries to trace back this lost civilization through all the materials. It’s a tribute, but also a rebirth after looking back on history.
隱喻 Metaphor
肅穆而凝練，古樸而神秘。
Solemn and concise, primitive and mysterious.
一層概念手繪
環(huán)形展示區(qū)
2000年后火山灰之下的斑駁與歷史厚重感，通過空間中環(huán)形陣列感的地面磚塊、內(nèi)壁材質(zhì)、木質(zhì)元素的運用得以傳遞。
The sense of history beneath the ash after 2000 years are conveyed through the annular distribution of floor bricks, interior materials and wood elements in the space.
天頂
綠植
在此肅穆之中，頂光自上穿透室內(nèi)，落點于地面正中的綠植之上，以此隱喻廢墟之后希望降臨。
In this solemnness, the top light penetrates the room from above and falls on the green plants in the middle of the ground, as a metaphor for the arrival of hope after the ruins.
一層展示區(qū)
教堂、神殿，兩千年前充滿敬畏感的古文明氛圍，通過凝練而克制的組合，在此得以再現(xiàn)。
Churches, shrines, and the awe-inspiring atmosphere of ancient civilization two thousand years ago are recreated here in a concise and restrained combination.
展示區(qū)細節(jié)
新生 Rebirth
Pompeii系列出現(xiàn)了UMA作品中少有的亮色，以此還原火山灰墜落時的光澤，同時也象征著新生。
The Pompeii series features Uma’s rare fluorescent colors to restore the luster of falling ash and to symbolize new life.
試衣間
空間之于此概念，亦在呈現(xiàn)之中給予回望。在整體古樸氛圍的營造之下，穿過環(huán)形空間深入其里，在試衣簾的掩映下，紅色色澤依稀可見。
The concept of space is also reflected in the presentation. In the overall simplicity of the atmosphere, through the annular space deep into it, in the fitting room under the shade of curtain, red color can be seen.
空間細節(jié)
恰如火山爆發(fā)時，猩紅而炙熱的瞬間。以此呼應(yīng)該系列中UMA的喻比，同時色彩的對撞亦為空間帶來更多層次。
Like the eruption of a volcano with a red and hot moment. This call should be the metaphor of UMA in the series, and the collision of colors also brings more layers to the space.
旋轉(zhuǎn)樓梯
沿旋轉(zhuǎn)樓梯拾級而上，光陰由暗轉(zhuǎn)明，時空隨之迭代變幻。
Ascend the steps along the rotating staircase, the light turns from dark to bright, and space changes accordingly.
光影
蝶變 Epiphqny
一改樓下的古樸神秘氛圍，臺階之上，以銀白兩色主導(dǎo)的空間，豁然拉開了視野的邊界。
Different from the primitive and mysterious atmosphere downstairs, on the steps, the space dominated by silver and white suddenly opened the boundary of vision.
二層新品展示區(qū)
時空概念在此擁有更為多維的表達，感官在此碰撞、交匯，賦予空間獨特的語言體系。
The concept of time and space has more multidimensional expression here, where the senses collide and intersect, giving the space a unique language system.
概念手繪
不銹鋼軌道展示區(qū)
圓形與直線的不銹鋼軌道展示架為視覺動線，有序的串聯(lián)起整個空間。
The circular and linear stainless steel rail display frame is a visual moving line, which connects the whole space in an orderly way.
鞋品展示區(qū)
先鋒 Pioneer
hug自誕生之初便肩負著甄選全球獨立設(shè)計師作品的使命——將不同優(yōu)質(zhì)設(shè)計品牌整合其中，乃至hug自有的Merci Beauty。
Since hug’s inception, it has been its mission to select the works of independent designers from around the world — to integrate different quality design brands, including Merci Beauty of hug’s own.
二層展示區(qū)
曲面元素的應(yīng)用在一定程度上中和了銀色所帶來的冰冷，獨屬于hug的品牌藍穿插其中，極具未來與先鋒感。
The application of curved surface elements to a certain extent neutralized the coldness brought by silver, and hug brand blue was interlaced with it, showing a sense of future and pioneer.
展示區(qū)細節(jié)
造型區(qū)
VIP室
前衛(wèi)而中性，包容而并蓄。既有西方流行文化中的現(xiàn)代感，也貫穿著來自東方的當(dāng)代意識。
Avant-garde and neutral, inclusive and storage. Not only the modern sense in western pop culture, but also the contemporary consciousness from the east.
天花板細節(jié)
全鋪無影燈膜天花的運用則在最大程度上褪去屬于外界的噪音，讓空間聚焦服飾本身，極大程度上延長了空間的使用周期?？酥贫儍簦瑫r髦而不傲慢。
The use of shadowless lamp film ceiling fades the noise belonging to the outside world to the greatest extent, so that the space focuses on the clothing itself, which greatly extends the use cycle of the space. hug is hug, hug is more than hug.
立面
一層平面
二層平面
項目信息——
項目名稱：hug x UMA WANG全新概念店
項目地點：中國成都
面積：485m2
完成時間：2020年12月
主案設(shè)計：Tommy Yu
協(xié)同設(shè)計：April Lo、Deniel Hwang
動畫設(shè)計：Vivi Lee
主要材料：不銹鋼，藝術(shù)涂料
平面設(shè)計：一么多Design
家具提供：YEPOM、Hodays
燈光方案：ArtLuci、Mario Tsai
合作藝術(shù)家：Uma Wang、Ziggy Chen、Xander Zhou、SHAW STUDIO、OUDE WAAG
攝影：形在空間攝影 | 賀川
文案：SIJIA
Project Information——
Name：hug x UMA WANG全新概念店
Location：Chengdu, China
Area：485m2
Date：Dec 2020
Design in charge：Tommy Yu
Cooperative Design：April Lo、Deniel Hwang
Animation Design：Vivi Lee
Main Material：Stainless Steel, Art Paint
Graphic Design：一么多Design
Furniture Supplier：YEPOM, Hodays
Lighting Solution：ArtLuci, Mario Tsai
Artist：Uma Wang, Ziggy Chen, Xander Zhou, SHAW STUDIO, OUDE WAAG
Photographer：Here Space | 賀川
Article：SIJIA
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