Okay, this is an interesting and potentially significant collaboration! Let's break down why this partnership between Naruto Uzumaki and the French pet brand Dhohoo could be seen as "重新定義寵物潮牌" (redefining the pet streetwear brand).
Here's an analysis of the potential impact and the elements that make this significant:
1. "Cross-Over Appeal & Broadening the Audience:"
"Naruto's Massive Global Fanbase:" Naruto has a colossal and enduring fanbase that extends far beyond traditional "pet owners." It appeals to Gen X, Millennials, and even Gen Z who grew up with it or discovered it through nostalgia or memes.
"Dhohoo's Established Streetwear Presence:" Dhohoo has already established itself in the pet fashion space, particularly in China, with a focus on trendy, urban styles. They understand the aesthetic and cultural trends within the pet community.
"Synergy:" By leveraging Naruto's immense cultural recognition, Dhohoo can tap into a much wider, potentially less niche, audience. This isn't just targeting existing pet fashion enthusiasts; it's bringing in fans of a massive media franchise who might not have previously considered a specific pet brand.
2. "Reinforcing "Streetwear" and "Trendiness":"
"Naruto as Subcultural Icon:" Naruto, while originating as an anime/manga, has deeply permeated internet culture
相關(guān)內(nèi)容:
11 月 15 日 , 據(jù)外媒報(bào)道法國(guó)新銳寵物品牌 DHOHOO 與 火影忍者 NARUTO 正式簽約。在和 DHOHOO 聯(lián)名之前 ,NARUTO 已與 ADIDAS,UNIQLO,BAPE, 招商銀行等有過(guò)聯(lián)名合作。此次聯(lián)名首次觸及寵物市場(chǎng)領(lǐng)域 , 將通過(guò)創(chuàng)新?tīng)I(yíng)銷 , 打造品牌和消費(fèi)者之間新的社交關(guān)系 , 讓品牌極具潮酷和先鋒感。
DHOHOO 起源于法國(guó) , 在海外走紅后進(jìn)軍中國(guó)市場(chǎng) , 是定位中高端的寵物品牌 , 致力于寵物用品的研究與開(kāi)發(fā) , 旗下寵物食品以犬干糧和貓干糧為主。
自正式簽約后 ,DHOHOO 便著手定制開(kāi)發(fā) "DHOHOO × 火影忍者 " 聯(lián)名款產(chǎn)品 ,產(chǎn)品涉及貓糧、狗糧、零食等一系列寵物周邊產(chǎn)品, 聯(lián)名款產(chǎn)品中國(guó)區(qū)售賣權(quán)由知名跨境電商公司葉道科技獨(dú)家代理。
目前具體產(chǎn)品形態(tài)還沒(méi)有管宣,讓我們拭目以待吧。

圖片來(lái)源于網(wǎng)絡(luò)