Okay, this is an interesting and potentially significant collaboration! Let's break down why this partnership between Naruto Uzumaki and the French pet brand Dhohoo could be seen as "重新定義寵物潮牌" (redefining the pet streetwear brand).
Here's an analysis of the potential impact and the elements that make this significant:
1. "Cross-Over Appeal & Broadening the Audience:" "Naruto's Massive Global Fanbase:" Naruto has a colossal and enduring fanbase that extends far beyond traditional "pet owners." It appeals to Gen X, Millennials, and even Gen Z who grew up with it or discovered it through nostalgia or memes. "Dhohoo's Established Streetwear Presence:" Dhohoo has already established itself in the pet fashion space, particularly in China, with a focus on trendy, urban styles. They understand the aesthetic and cultural trends within the pet community. "Synergy:" By leveraging Naruto's immense cultural recognition, Dhohoo can tap into a much wider, potentially less niche, audience. This isn't just targeting existing pet fashion enthusiasts; it's bringing in fans of a massive media franchise who might not have previously considered a specific pet brand.
2. "Reinforcing "Streetwear" and "Trendiness":" "Naruto as Subcultural Icon:" Naruto, while originating as an anime/manga, has deeply permeated internet culture

相關內容：

11 月 15 日 , 據(jù)外媒報道法國新銳寵物品牌 DHOHOO 與 火影忍者 NARUTO 正式簽約。在和 DHOHOO 聯(lián)名之前 ,NARUTO 已與 ADIDAS,UNIQLO,BAPE, 招商銀行等有過聯(lián)名合作。此次聯(lián)名首次觸及寵物市場領域 , 將通過創(chuàng)新營銷 , 打造品牌和消費者之間新的社交關系 , 讓品牌極具潮酷和先鋒感。

DHOHOO 起源于法國 , 在海外走紅后進軍中國市場 , 是定位中高端的寵物品牌 , 致力于寵物用品的研究與開發(fā) , 旗下寵物食品以犬干糧和貓干糧為主。

自正式簽約后 ,DHOHOO 便著手定制開發(fā) "DHOHOO × 火影忍者 " 聯(lián)名款產品 ,產品涉及貓糧、狗糧、零食等一系列寵物周邊產品, 聯(lián)名款產品中國區(qū)售賣權由知名跨境電商公司葉道科技獨家代理。

目前具體產品形態(tài)還沒有管宣，讓我們拭目以待吧。

圖片來源于網(wǎng)絡