That's great news! The rapid response indicates strong interest and perceived opportunity on the part of international brands to enter the Chinese market through Tmall Global. Here are a few key takeaways and potential angles to highlight this success:
1. "Strong Market Demand:" The high number of applications in just one week demonstrates significant demand for Tmall Global's platform and the Chinese consumer market.
2. "Brand Confidence:" Brands are actively seeking to establish or expand their presence in China, indicating confidence in the market's size and potential for growth.
3. "Platform Effectiveness:" The launch and subsequent application surge suggest the promotional efforts and the platform's visibility were successful in attracting initial interest.
4. "Competitive Signal:" It signals that Tmall Global is a serious and attractive channel for international e-commerce players looking to target China.
5. "Opportunity for Tmall:" This positive initial reception provides valuable momentum and data for further refining the platform and potentially scaling operations.
This achievement is a strong indicator of the platform's potential success and the importance of the Chinese market for global retailers.
相關內(nèi)容:
6月26日,天貓國際推出首個英文招商網(wǎng)站(Merchant.tmall.hk),為全球品牌提供自主報名,申請入駐的通道。
通過招商網(wǎng)站,海外品牌可在線提交申請材料。根據(jù)品類、地域歸屬等資料,天貓國際服務小二將在一周內(nèi)聯(lián)系品牌,提供確定性反饋和入華解決方案。入駐申請程序的簡化,提升了品牌入駐效率。
此前,海外品牌多以邀約方式入駐天貓國際,隨著招商網(wǎng)站上線,自主報名和邀約制,也構成海外品牌入華的雙通路。
招商網(wǎng)站目前使用英文版,未來西班牙語、日語和韓語等多語言版本會陸續(xù)上線,為更多海外中小品牌及特色品牌的入駐做好準備。
據(jù)了解,天貓國際在歷時5年多的沉淀后,目前已將77個國家與地區(qū),超20000個海外品牌引入中國市場,涵蓋超過4000多個品類。
天貓國際表示將持續(xù)加大投入,在未來3年引入超40000個全球品牌,實現(xiàn)品牌入駐數(shù)量翻番。